Events and Tradeshow Manager

US-TX-Dallas

Actions

Share This Job

Job Description

ACTIVE Network is looking for an experienced Events & Tradeshow Manager who will lead and drive tradeshow planning and execution, a critical part of ACTIVE’s lead and customer acquisition and retention efforts. The Tradeshow and Events Manager drives the annual tradeshow planning process by working with the Marketing Directors and the sales team to determine which shows and events ACTIVE will participate in, the rationale and objectives for participating and the criteria by which success will be measured. This includes planning and managing logistics for industry trade shows, roadshows and user events. This role requires both a strategic and tactical expert who can manage a team to efficiently produce events on schedule, within budget and with the goal of maximizing ACTIVE’s participation for the greatest return on investment.

Responsibilities:

Support marketing strategies and program objectives by enabling and facilitating participation in key tradeshows and events that reach ACTIVE’s target customers and industry influencers
Manage end-to-end all trade shows and events, strategy, logistics and execution
Generate leads to help drive growth and capture share in ACTIVE’s target segments
Establish and monitor event budgets
Work with marketing operations team to evaluate event performance based on KPIs such as CPL, MQL volume, opportunities created and influenced revenue
Make recommendations to marketing team based on event performance
Manage partner and sponsor relationships
Coordinate speakers and staff
Ensure proper pre-show outreach and post-show follow up occurs
Manage registrations and “day of” needs for key shows

Skills/Requirements

Requirements:

5-8 years of experience in events marketing with strong emphasis on B2B and tradeshows
Bachelor’s degree in marketing, business administration or related field
Excellent project management skills
Proven track record of successful, high visibility events
Experience working with a CRM and marketing automation platform
Proficient in key marketing metrics (CPL, MQL, SRL, SQL, etc.)
Highly motivated, driven and ambitious
Comfortable in an event setting and speaking with customers and prospects
10% travel required

Perks & Benefits:

State-of-the-art office space with floor-to-ceiling views of downtown Dallas
Alternate work spaces available within the office, including The Tavern and The Park
Professional and Personal growth through programs such as Toastmasters, Active Women’s Network, Daily Dose workouts, and on-site yoga classes
Opportunity to give back with the ACTIVEx Charity Challenge partnership
Hook ups and savings on races, events, activities, travel, top retailers, ACTIVE gear and more

About ACTIVE Network

ACTIVE Network^®is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network processes registrations and payments for organizers of activities and events worldwide. Our enterprise-level ACTIVEWorks^® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud^®platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.

#LI-SC1